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Our latest projects

Seen it, shot it, nailed it! Explore our portfolio of standout productions.

Dettol | Behind the Scenes

Kabhi idhar. Kabhi udhar. It’s always the smallest, most unnoticed moments that carry the biggest impact. The everyday touches, the in-betweens we rarely think about,

Shan | Karachi main 9/10 logo ka intikhab

Release date: 10 April 2025 Keep up with What’s Next Follow us on our social media and stay up updatde about our latest projects, activities

TCF | Behind the Scenes

TCF, a beautiful journey that will stay with us forever, was brought to life by the brave brand team at ATR, asquare communications, and What’s

ROX | Behind the Scenes

Rox, nothing short of a milestone. When the brief landed, so did a mix of excitement and disbelief. The idea was bold. The expectations are

Dettol | Germ Protection

Release date: 21 January 2026 Keep up with What’s Next Follow us on our social media and stay up updatde about our latest projects, activities

European Union Pakistan

A full-throttle adrenaline rush comes to life. With ROX, the scale keeps getting bigger and the stakes higher. This time, we unleashed an avalanche of

ROX | Exclusive Events, Better Deals

Wrapping up the latest ROX ad series with momentum still in motion and the energy turned all the way up. This wasn’t just a campaign,

Showreel | 2025

A lookback at 2025, and a look forward to What’s Next! 2025 wasn’t just a year that passed; it redefined our spectrum while keeping our

Showreels | 2024

Release date: 29 December 2025 Keep up with What’s Next Follow us on our social media and stay up updatde about our latest projects, activities

ROX-More Than a Network

No explorers were harmed in the making of this jungle. Adventure? Check. Action? Definitely. The narrative? Fully covered. A wild adventure with zero turmoil, we

The Citizens Foundation | Thematic

Presenting a creative collaboration by the brave brand team at TCF, ATR, asquare communication’s and Whats’s Next Production! Inspired by Snakes & Ladders and guided

ROX- Hamesha Dhoom Machale

A full-throttle adrenaline rush comes to life. With ROX, the scale keeps getting bigger and the stakes higher. This time, we unleashed an avalanche of

Alkaram SS 22 (DVC)

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram Winter Collection ’21

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Making Of Tarzz lawn

Tarzz Lawn brought vibrant prints, breezy fabrics, and timeless style to life! This campaign captured the essence of elegance and comfort, celebrating fashion that’s effortlessly

TARZZ LAWN EID COLLECTION 2017

Tarzz Lawn brought vibrant prints, breezy fabrics, and timeless style to life! This campaign captured the essence of elegance and comfort, celebrating fashion that’s effortlessly

Alkaram Studio Winter Collection 2019

A fusion of sophistication and vibrant shades, Alkaram continues to redefine elegance with its fabric creations. Becoming a part of their creative journey and capturing

Alkaram Festive Collection 2019

Alkaram Festive Collection blended tradition with modern elegance! This campaign showcased rich fabrics, intricate designs, and timeless style—perfect for celebrations. Because every festivity deserves an

Alkaram DE LA ROSE

Alkaram De La Rose brought romance and elegance to life! With delicate florals, luxurious fabrics, and timeless grace, this collection was designed for those who

Alkaram Winter Collection 2020

Alkaram Winter Collection wrapped style in warmth and elegance! With rich textures, cozy fabrics, and timeless designs, this collection was about embracing the season in

Alkaram Midsummer 21

A tribute to effortless grace and seasonal charm, we wove sunlit hues to breezy silhouettes for Alkaram’s Midsummer collection featuring Maya Ali. Every look embodied

My ABL Coins | Allied Bank Limited

Here’s the latest visual banger we put together for Allied Bank — smooth, sharp, and anything but your average bank ad. At the helm: Ali

ASKARIBANK | Zabardast Current Account

Alkaram De La Rose brought romance and elegance to life! With delicate florals, luxurious fabrics, and timeless grace, this collection was designed for those who

HBL@Work

HBL@Work makes banking effortless for professionals, bringing financial solutions right to the workplace. Shooting across multiple locations with diverse themes made the process both fun

HBL@Work (Scalable solution)

HBL@Work makes banking effortless for professionals, bringing financial solutions right to the workplace. Shooting across multiple locations with diverse themes made the process both fun

HBL@Work (Free Services)

HBL@Work makes banking effortless for professionals, bringing financial solutions right to the workplace. Shooting across multiple locations with diverse themes made the process both fun

HBL@Work (Insurance Coverage)

HBL@Work makes banking effortless for professionals, bringing financial solutions right to the workplace. Shooting across multiple locations with diverse themes made the process both fun

HBL@Work ( Consumer Product)

HBL@Work makes banking effortless for professionals, bringing financial solutions right to the workplace. Shooting across multiple locations with diverse themes made the process both fun

HBL PSL ID 2018

HBL@Work makes banking effortless for professionals, bringing financial solutions right to the workplace. Shooting across multiple locations with diverse themes made the process both fun

MCB Smart Business Account

MCB Smart Business Account made managing finances easier than ever! This campaign highlighted seamless banking, smart solutions, and the power of effortless transactions—because businesses grow

Bank Islami One Touch Banking

From a single tap to limitless possibilities, Bank Islami’s One Touch Banking redefines convenience. We brought everyday moments to life—where speed meets security—because real innovation

Dettol | Germ Protection

Release date: 21 January 2026 Keep up with What’s Next Follow us on our social media and stay up updatde about our latest projects, activities

Dettol Cool

Teaming up with Dettol Cool to beat the heat—because summer sweat is real, but smelling fresh is non-negotiable. From relatable summertime struggles to a beat

Lifebuoy Good news

The Lifebuoy film was a burst of energy, capturing care, protection, and everyday moments that matter. With vibrant storytelling and dynamic visuals, we showcased how

L’Oréal Paris

L’Oréal Paris Glycolic Bright Serum shines with effortless radiance! Captivating visuals and elegant storytelling highlight its power to brighten and transform skin, revealing a luminous

Dabar Amla Jasmine

Dabur Amla brings timeless hair strength and shine to life! With rich, vibrant visuals and captivating storytelling, we celebrated heritage, beauty, and confidence—showcasing luscious, healthy

Dabar Amla Gold

Dabur Amla brings timeless hair strength and shine to life! With rich, vibrant visuals and captivating storytelling, we celebrated heritage, beauty, and confidence—showcasing luscious, healthy

Dabar Amla Anti Dandruff

Dabur Amla brings timeless hair strength and shine to life! With rich, vibrant visuals and captivating storytelling, we celebrated heritage, beauty, and confidence—showcasing luscious, healthy

Daarhi Mooch ( Father’s Day)

Daarhi Mooch celebrated fatherhood with style and sentiment! Through heartfelt moments and sleek visuals, we captured the bond between fathers and sons—blending nostalgia, grooming, and

Sunsilk Wedding Dairies

Sunsilk Wedding Diaries with Hania Aamir was all about fun, fashion, and fabulous hair! From pre-wedding prep to picture-perfect moments, we captured the magic of

Sunsilk Black Shine

Sunsilk Black Shine made every strand glow with confidence! This campaign celebrated smooth, shiny, and beautiful hair that stands out effortlessly. With deep nourishment and

Glow & Lovely Launch Song

Glow & Lovely’s launch song celebrated confidence, ambition, and self-belief! Featuring strong, independent, and aspiring women, this campaign empowered everyone to embrace their glow, chase

Glow & Lovely – Director’s Cut

Celebrating the spirit behind the scenes, the director’s cut of the Glow & Lovely commercial dives deeper into the strength, diversity, and passion of Pakistan’s

Park View City Islamabad

We brought Parkview City Islamabad to life with a vibrant, feel-good ad! Stunning views, sleek homes, and a dreamy charm—every frame blended luxury with fun.

Sheikhoo Steel -Tested hai

We crafted a dynamic ad for Sheikhoo Steel, bringing ‘Tested Hai’ to life with power and resilience. Strong visuals, bold storytelling, and high-energy moments showcased

Sheikhoo Steel – Directors Cut

The director’s cut of Sheikhoo Steel’s ‘Tested Hai’ takes strength to the next level! With sharper visuals, grittier storytelling, and high-impact moments, this version amplifies

Amreli Steels Corporate

Amreli Steels stands strong as the backbone of progress! For this film, we highlighted durability, innovation, and trust, showcasing how Amreli’s high-quality steel builds a

Amreli Steel – Strength

Amreli Steels stands strong as the backbone of progress! For this film, we highlighted durability, innovation, and trust, showcasing how Amreli’s high-quality steel builds a

Amreli Steel Earthquake

Amreli Steels stands strong as the backbone of progress! For this film, we highlighted durability, innovation, and trust, showcasing how Amreli’s high-quality steel builds a

Eighteen Villa TVC

A tribute to timeless elegance and modern luxury, we captured serene spaces to graceful moments for 18 Villas’ ad featuring Mahira Khan. Every frame echoed

Tang Donation DVC

We focused on capturing the spirit of giving and community during challenging times. Heartwarming visuals showcased the impact of simple acts of kindness. We aimed

Alkaram SS 22 – Muskh Kaleem

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram SS 22 – Orange D

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram SS 22- White

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram SS 22- Sarah

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram SS 22 – Green D

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram SS 22- Orange

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram SS 22 – Sana

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram SS 22 – Fatima

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Alkaram SS 22- Alyzeh

We crafted visually captivating ads for Alkaram, blending luxury with cultural elegance. Through stunning cinematography and rich storytelling, we highlighted timeless fashion, celebrating tradition with

Ariel – WASH THE LABEL

Ariel’s ‘Wash the Label’ campaign was a powerful call to break stereotypes! More than just removing stains, it encouraged washing away biases, proving that everyone

Ariel-Wash the label 2

Ariel’s ‘Wash the Label’ campaign was a powerful call to break stereotypes! More than just removing stains, it encouraged washing away biases, proving that everyone

European Union Pakistan

A full-throttle adrenaline rush comes to life. With ROX, the scale keeps getting bigger and the stakes higher. This time, we unleashed an avalanche of

The Citizens Foundation | Thematic

Presenting a creative collaboration by the brave brand team at TCF, ATR, asquare communication’s and Whats’s Next Production! Inspired by Snakes & Ladders and guided

University of Central Punjab

A tribute to dreams taking flight and minds shaping the future, we showcased inspiring journeys to vibrant campus life for UCP’s latest ad. Every moment

Shan | Karachi main 9/10 logo ka intikhab

Release date: 10 April 2025 Keep up with What’s Next Follow us on our social media and stay up updatde about our latest projects, activities

Gluco Teddy | Unboxing

When we’re on it, we make it go! Creating this stop-motion masterpiece for Gluco Teddy was more than just fun—it was a creative adventure. From

Gluco Teddy | Strawberry

When we’re on it, we make it go! Creating this stop-motion masterpiece for Gluco Teddy was more than just fun—it was a creative adventure. From

Gluco Teddy | Chocolate

When we’re on it, we make it go! Creating this stop-motion masterpiece for Gluco Teddy was more than just fun—it was a creative adventure. From

Sabki Zubaan Par Sirf Shan | Multan

Our final stop: Multan — the City of Saints, Sohan Halwa, and soul-soothing flavors. Bathed in golden sunlight and steeped in centuries of culture, Multan

Sabki Zubaan Par Sirf Shan | Faisalabad

Following the trail of flavors all the way to Fasalabad. In this vibrant city, where every thread tells a tale and every street corner bursts

Sabki Zubaan Par Sirf Shan | Gujranwala

Next stop: Gujranwala — Pehlwaanon ka Sheher — a city where strength is worn with pride, and food is nothing short of passion. We rummaged

Sabki Zubaan Par Sirf Shan! | Lahore

We traveled to the heart of Punjab to capture the magic of Lahore and how Shan has been transforming everyday cooking into a staple. We

Cheezious x Zalmi

Zalmi timelines. Zalmi beats. Serving Hot ‘n’ piping visuals of Cheezious! When Cheezious x Peshawar Zalmi brief landed on our table, we knew it wasn’t

Zalmi x Cheezious-Coming Soon

Mein Hun Zalmi, Mein Hun Cheezious! Release date : 14 April 2025 Keep up with What’s Next Follow us on our social media and stay

Khilafat Cola

“Har Lehza Hai Momin ki Nayee Aan Nayee Shaan”. -Allama Iqbal “Step up and lead the change”. Representing the same line of thought, our latest

SHAN Shoop Noodles

A vibrant, flavor-filled visual feast. Dynamic shots captured the noodles’ enticing textures and bold flavors. Playful scenarios highlighted the fun and convenience of this quick

J. Fragrance Ace

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Realise date : 06 October 2020 Keep

Onic | Family Vacation

For glamping, the idea was to contrast escape and connection. Set against nature’s calm, we highlighted how Onic’s flexible plans travel with you. Wide shots

Onic | Padel

We wanted to capture the speed, intensity, and precision of padel to mirror Onic’s high-speed plans. With dynamic camera work and sharp cuts, the film

Onic | Salon

Laughter, banter, endless scrolling — this one’s all about social energy. We shot it with playful transitions and a vibrant palette to reflect the spontaneity

Onic Food Street Main Film 1

Color, chaos, and flavor, the food street film captures the heartbeat of the city at night. We used handheld shots and fast-paced sequencing to immerse

Onic | Coffee Shop

This film leans into the everyday hustle — work, meet-ups, or quick pauses over coffee. The styling is urban and minimal, with warm tones and

Jazz Garaj-Nationwide Launch

What does it take to bring an idea like Garaj to life on screen? It takes more than visuals. It takes vision. When Jazz trusted

Mobilink Jazz – SpEidi

“I wish I was born in the SpEidi era!” This Eid, Eidi goes speed o speed with JazzCash SpEidi! No delays, no excuses. It was

Donate via Jazz Cash

As we count our blessings this Ramadan, we are reminded of the importance of sharing them with others. For JazzCash latest film, we aimed to

JazzCash | Ramadan 2025

Every act of goodness finds its way back to us in ways we never expect. In this heartfelt Ramadan campaign for JazzCash, we brought to

Ufone Grand Offer

Bohat binge-watching bhi babar kitni kar sakta hai? bohat fun durefishan kitnaaaa kar sakti hai? bohat data bhi kitna bohat ho sakta hai ? in

Ufone4g DATA BOHAT HAI

Bohat binge-watching bhi babar kitni kar sakta hai? bohat fun durefishan kitnaaaa kar sakti hai? bohat data bhi kitna bohat ho sakta hai ? in

ROX Vibe Hai

Dwell in the world of ROX, where the vibes are cool, fearless and empowering just like our Gen Z’s who do not shy away from

Lifebuoy Shampoo – Beti Parhao

We crafted a narrative of empowerment and education,The Lifebuoy Shampoo “Beti Parhao” TVC. Through heartfelt visuals, we showcased the importance of girls’ education, blending it

Daarhi Mooch ( Father’s Day)

Daarhi Mooch celebrated fatherhood with style and sentiment! Through heartfelt moments and sleek visuals, we captured the bond between fathers and sons—blending nostalgia, grooming, and

Gillette Blue 3

It’s not just a razor, it’s precision in every glide! Experience the smooth and effortless shave with Gillette Blue Razors, designed for comfort and performance.

Always Mrs. Usama TVC

Always empowered confidence with every shot! Celebrating strength, comfort, and care, we captured real moments that inspire. From everyday challenges to unstoppable energy, this shoot

Ariel – Work For Home

A thought that brings us together—this film by Ariel presents ‘Working For Home,’ highlighting the importance of helping those who turn a house into a

Always Raha

This Effie Winning film by Always struck the perfect balance between emotion and awareness, delivering a powerful message that truly resonates. It wasn’t just about

Panadol Extend TVC

For the Panadol TVC, we conveyed relief and reassurance through impactful visuals. Focusing on human connection, we captured moments of everyday discomfort and the soothing

Panadol TVC

For the Panadol TVC, we conveyed relief and reassurance through impactful visuals. Focusing on human connection, we captured moments of everyday discomfort and the soothing

Panadol Toughies

Panadol Toughies took on pain with strength and resilience! This campaign highlighted the power to keep going, no matter what life throws your way—because with

Knorr Noodles | Thursday Lunch Box

We brought lunchtime joy to life. Vibrant visuals and playful energy captured the delicious simplicity of Knorr Noodles. We showcased the ease and fun of

Knorr Noodles | Wednesday Lunch Box

Wednesday Lunchbox: Chow Mein Delight! We transformed midweek meals with a vibrant Chow Mein recipe. Capturing the sizzle and aroma, we showcased its ease and

Knorr Noodles | Tuesday Lunch Box

Tuesday Lunchbox: White Sauce Wonder! We turned lunchtime into a creamy delight. Showcasing the simple yet satisfying White Sauce recipe, we captured its rich texture

Knorr Noodles | Monday lunch Box

Monday Lunchbox: Yummy Cheesy Surprise! We kicked off the week with gooey, cheesy goodness. Capturing the delight of a flavorful, easy-to-make meal, we showcased the

UL Foods Mystery Box – Saboor Ali

Unilever Foods Mystery Box campaign was a dynamic challenge. We crafted visuals that captured the essence of surprise and culinary exploration. We focused on vibrant,

UL Foods Mystery Box – Riffat Rashid

Unilever Foods Mystery Box campaign was a dynamic challenge. We crafted visuals that captured the essence of surprise and culinary exploration. We focused on vibrant,

UL Foods Mystery Box – Chef Mehboob

Unilever Foods Mystery Box campaign was a dynamic challenge. We crafted visuals that captured the essence of surprise and culinary exploration. We focused on vibrant,

UL Foods Mystery Box – Faiza Saleem

Unilever Foods Mystery Box campaign was a dynamic challenge. We crafted visuals that captured the essence of surprise and culinary exploration. We focused on vibrant,

Knorr Paratha Recipe

Knorr Recipes turned simple ingredients into mouthwatering magic! From rich flavors to comforting classics, every dish brought warmth and joy to the table. This shoot

Knorr Khowsuey Recipe

Knorr Recipes turned simple ingredients into mouthwatering magic! From rich flavors to comforting classics, every dish brought warmth and joy to the table. This shoot

Knorr Khatiya Warri Choley

Knorr Recipes turned simple ingredients into mouthwatering magic! From rich flavors to comforting classics, every dish brought warmth and joy to the table. This shoot

Knorr Double Cheese Roll

Knorr Recipes turned simple ingredients into mouthwatering magic! From rich flavors to comforting classics, every dish brought warmth and joy to the table. This shoot

Frooto Chiriya Urri

Frooto brought a burst of fruity fun with vibrant colors and playful energy! Every moment was packed with joy, from zesty flavors to exciting expressions.

Frooto Purpose

Frooto brought a burst of fruity fun with vibrant colors and playful energy! Every moment was packed with joy, from zesty flavors to exciting expressions.

Omore Orange & Chocolate Chocbars

Omore Orange & Chocolate ChocBars brought a swirl of fun and flavor! Zesty orange met rich chocolate in a delightful clash, making every bite an

Cool & Love Omoji TVC

Omore Cool & Love Omoji made ice cream more fun than ever! With scoops that smiled back, every bite was a delightful adventure. From playful

Walls Jashan Kulfi

Bringing Wall’s Jashn Kulfi to life was an exhilarating experience! From festive vibes and vibrant wardrobes to zesty music, every detail was crafted to showcase

Shan Shoop Saucey Noodles

Shaan Shoop Saucey Noodles brought bold flavors to life with a fun, playful twist! From slurpy goodness to saucy delight, every shot captured the excitement.

BlueBand Paratha TVC

Blue Band Recipes turned everyday cooking into heartwarming moments! From buttery breakfasts to delightful treats, we captured the joy of creating delicious, nutritious meals. Every

BlueBand Egg TVC

Blue Band Recipes turned everyday cooking into heartwarming moments! From buttery breakfasts to delightful treats, we captured the joy of creating delicious, nutritious meals. Every

Blue Band Margarine Bun

Blue Band Recipes turned everyday cooking into heartwarming moments! From buttery breakfasts to delightful treats, we captured the joy of creating delicious, nutritious meals. Every

Blue Band Margarine Rice

Blue Band Recipes turned everyday cooking into heartwarming moments! From buttery breakfasts to delightful treats, we captured the joy of creating delicious, nutritious meals. Every

Blueband New Pack Launch

Blue Band’s new pack brought the same great taste in a fresh look! Designed for convenience and freshness, it kept every meal rich, creamy, and

Cooks’ Challenge Promo

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Cooks’ Challenge – EP 1 Karachi

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Cooks’ Challenge – EP 2

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Cooks’ Challenge – EP 3

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Cooks’ Challenge – EP 4

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Cooks’ Challenge – EP 5

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Cooks’ Challenge – EP 6

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Cooks’ Challenge – EP 7

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Cooks’ Challenge – EP 8

An adventurous blend of travel and culinary mastery! Cook’s Challenge voyaged through bustling city streets to breathtaking landscapes. Chefs explored Pakistan’s rich flavors, cooking traditional

Ek Jhoothi Love Story – 1st Promo

‘Ek Jhooti Love Story’ was a rollercoaster of emotions, blending humor, romance, and relatable chaos. Shooting across vibrant locations with a mix of heartfelt and

Ek Jhoothi Love Story – Trailer 2

‘Ek Jhooti Love Story’ was a rollercoaster of emotions, blending humor, romance, and relatable chaos. Shooting across vibrant locations with a mix of heartfelt and

Ek Jhoothi Love Story Music Video – A Zindagi Original

Ek Jhooti Love Story’ was a rollercoaster of emotions, blending humor, romance, and relatable chaos. Shooting across vibrant locations with a mix of heartfelt and

Showreel | 2025

A lookback at 2025, and a look forward to What’s Next! 2025 wasn’t just a year that passed; it redefined our spectrum while keeping our

Showreels | 2024

Release date: 29 December 2025 Keep up with What’s Next Follow us on our social media and stay up updatde about our latest projects, activities

Showreel 2024

Our 2024 showreel bursts with vibrant, innovative stories. We craft compelling narratives, from heartwarming to high-octane, delivering impactful ad films. This reel showcases our dedication

Hello 2023!

Stories told. Brands built. Impact delivered. from emotional narratives to dynamic action. We delivered engaging content, bringing brand visions to life. We crafted memorable moments,

What’s Next Fashion Showreel 2021

We captured the essence of style, translating trends into visual narratives. Dynamic shoots and elegant presentations defined our year. We highlighted designers’ visions, showcasing collections

What’s Next Table Top Showreel 2021

We mastered the art of detail, capturing the allure of products with precision. From culinary delights to intricate designs, we crafted visually stunning stories. We

What’s Next Showreel 2021

Creative exploration defined our year. We delivered diverse, engaging narratives, from bold visuals to subtle storytelling. Each project demonstrates our dedication to impactful campaigns. Brand

What’s Next Showreel 2018

A year of foundational storytelling. We crafted diverse narratives, laying the groundwork for future innovation. Our work emphasized clear messaging and engaging visuals. We

Showreel 2017

We laid the groundwork for compelling visual communication. Diverse projects showcased our commitment to clear, impactful storytelling. We focused on building strong narratives, blending creative

Effie Awards- Always Raha 2022

This film by Always not only hits the right emotions but also conveys the message of awareness, paving the way forward. We loved being part

Effie Awards – Blue Band 2022

It might be a small packet, but enclosed is a truckload of nutrition! Enjoy the adorable and vibrant commercial for Bluband Chotu. We had an

Effies Award – Glow & Lovely 2022

Celebrating the diverse and glowing faces of Pakistan! This Glow & Lovely commercial represented strong and independent girls from all over the country, putting their

Effie Awards – Ariel work for home 2021 & 22

A thought that brings us together. This film by Ariel pitches the idea of “Working For Home” about helping those who turn the house into

Effie Awards – Gillette Blue 2020 2022

It’s not just a razor, it’s precision in every glide! Experience the smooth and effortless shave with Gillette Blue Razors, designed for comfort and performance.

Effie Awards – Ufone Super Card 2020

When everything’s in the minus, Ufone Supercard Plus ensures you stay powered up and connected! With unlimited data and calls, it’s your go-to solution to

Effie Awards – Ufone Super Card 2019

When everything’s in the minus, Ufone Supercard Plus ensures you stay powered up and connected! With unlimited data and calls, it’s your go-to solution to

PAS Awards – Sunsilk 2018

Sunsilk peaks into the wedding season which brings a plethora of new hairstyles made possible with long and shiny hair. From wardrobe to set design

ROX | Exclusive Events, Better Deals

Wrapping up the latest ROX ad series with momentum still in motion and the energy turned all the way up. This wasn’t just a campaign,

ROX-More Than a Network

No explorers were harmed in the making of this jungle. Adventure? Check. Action? Definitely. The narrative? Fully covered. A wild adventure with zero turmoil, we

ROX- Hamesha Dhoom Machale

A full-throttle adrenaline rush comes to life. With ROX, the scale keeps getting bigger and the stakes higher. This time, we unleashed an avalanche of

ROX | Share the Vibe

A visual metaphor for control, calm, and creativity; our latest work for ROX is nothing short of a spectacle. This one runs on pure energy,

Rox- Exclusive Discounts

Take the concept and put it on a rollercoaster, but don’t let a single frame flinch. We not only deciphered this brief, but we also

ROX- More Than A Network

An immersive experience born out of imagination, this ROX film dives deep into a world built from vision. By fusing reality with CGI, we ensured

Rox- More Than a Network

No skimming the surface — this time, we dove straight into the storm. For ROX, we engineered chaos frame by frame, sculpting a tornado with

Get MORE with Rox

Release date: 16 September 2025 Keep up with What’s Next Follow us on our social media and stay up updatde about our latest projects, activities

Jubilee Active

Activate yourself with Jubilee Active Pure Energy, seamless motion, and unstoppable momentum, which will keep you engaged and empowered. Fuel your day with pure energy,

PUBGM Gully Squad 2022

PUBG Gully Squad is here to find the hero within. With unstoppable action and killer visuals, it will keep you hooked no matter where you

Jazz Cash Hai Na!

The Fahad Mustafa JazzCash TVC! We brought a high-energy, dynamic vision to life, showcasing JazzCash’s cool factor. Featuring Fahad Mustafa’s charismatic presence, we crafted a

Pakistan State Oil

With its opti-core technology, the high-efficiency Pakistan State Oil keeps your vehicles smooth and unstoppable. Engineered for excellence, it delivers unmatched performance on every journey!

Royal Washing Machine

Doing laundry has never been easy. Royal Washing Machine makes your clothes stainless and your bonds unbreakable. Experience the perfect blend of power and care,

AGS Battery | No Pani, No Pareshaani

No Pani, No Pareshaani”, just a full-blown vibe! When you’ve got Ahsan Rahim behind the lens, the vibe turns into visual storytelling that hits hard

ECODOST ED70

A little electricity is all we need for dynamic companionship, just like the new Ecodost ED70, your Pakka Dost on the go. Reliable, efficient, and

Mangi Trust Documentary

Delivering the promise of hope and humanity, this noble health initiative by Mangi Trust brought help to those in need. With unwavering dedication, it continues

ZYN | Dumb Charades

Sometimes, a wild guess leads to pure perfection. The lesson? Keep taking wild risks and wait for magic to happen. Just like this latest ad

ZYN | Cool Mint

With our latest film for ZYN Cool Mint, we found the perfect excuse to play, dialing up the energy, sharpening the style, and let the

ZYN | Watermelon

A film within a film. A frame inside a frame. For Zyn Watermelon, we didn’t just create a commercial — we built a layered visual

ZYN | Shopping Sequence

Not just a shopping film. A journey through frames, movement, and rhythm. Every step is styled. Every frame tells more than one story. It’s not

ZYN | Painting

Chemistry, color, music, and pure fun, this Zyn film is all about the magic of friendship and creative expression. We knew each moment had to

ZYN-Jamming

Bringing the beat to life with the latest film for Zyn. From the first strum to the final frame, we captured the raw energy of

ZYN | Restaurant

The secret ingredient to a perfect shot? A carefully balanced blend of expressions, music, and playful energy. For the latest ZYN commercial, we mixed it

ZYN | Game Night

The perfect game-night vibes—no dialogue, just pure energy. For this ZYN commercial, we captured the fun in every move, the unspoken connection between friends, and

Zyn-Dance Sequence

In this electrifying Zyn commercial, we captured a whole mood. Every step and every beat flowed seamlessly, embodying the smooth taste that defines Zyn. From

ZYN-Date Night

For this fun date night sequence for Zyn, we set out to capture effortless chemistry with a touch of playfulness. From lively interactions to smooth

Dettol | Behind the Scenes

Kabhi idhar. Kabhi udhar. It’s always the smallest, most unnoticed moments that carry the biggest impact. The everyday touches, the in-betweens we rarely think about,

TCF | Behind the Scenes

TCF, a beautiful journey that will stay with us forever, was brought to life by the brave brand team at ATR, asquare communications, and What’s

ROX | Behind the Scenes

Rox, nothing short of a milestone. When the brief landed, so did a mix of excitement and disbelief. The idea was bold. The expectations are

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